Turning new and ambiguous opportunities into something people understand, value, and want
services
Narrative & Positioning
Define the story around a new product, platform, business, or category—creating clarity around what it is, why it matters, and why the market should care.
GTM & Launch Strategy
Build the strategic foundation and activation plan required to move from internal idea to external momentum.
Engagement
Design Client Advisory Boards, executive programs, workshops, and high-stakes industry moments that generate insight, alignment, and market influence.
our work
experience
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work
Synthesizing AI complexities into a practical framework for marketing executives
Google AI Labs
Executive Interviews · AI Narrative · Strategic Frameworks · Thought Leadership · Workshops
Building the story — and the system — for a new advertising business
PayPal Ads
Positioning · Go-to-Market · Sales Enablement · Executive Engagement · Industry Activation
Turning fandom and owned media into a new commercial opportunity
Netflix Tudum
Commercialization · Portfolio Positioning · Competitive Strategy · Packaging · Sales Narrative
Details about the development and execution of client strategies have been intentionally excluded out of respect for client confidentiality.
ways to work with us
about the founder
Studio CA was founded by Caitlin Monaghan, a marketing strategist and operator with more than 20 years of experience helping technology and entertainment companies launch products, build new businesses, and shape changing markets.
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Caitlin has worked at moments of exponential growth at Google, YouTube, Sony Pictures, and Roku, and now advises companies including PayPal and Netflix. She works directly with senior leaders and assembles specialist collaborators when an engagement requires additional creative, production, or strategic expertise.
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ways to engage
ways of working
Strategic Sprint
A concentrated engagement to clarify an opportunity, develop the narrative, and establish a practical path forward.
Best for: Positioning, commercialization questions, launch strategy, and executive alignment.
Embedded Fractional Partner
Fractional senior marketing leadership integrated with the internal team for a defined period—without requiring a full-time executive hire.
Best for: Launches, organizational transitions, and new business development.
Build-to-Market Engagement
A project that moves from initial strategy through the materials, programs, and market moments required to activate it.